How To Best Use Email Marketing As A Small Business Owner

Plan to start a new business? Well, that’s a great decision. Scaling your business is what you must be thinking day and night. You can use a plethora of tools available in the market to scale your online business. If you have a WordPress website, WPeka offers a wide range of premium plugins and themes…

Having an email list is one of the most valuable tools a business can have at their disposal. There is no algorithm, no real rules to play around (beyond the classic “Don’t be evil”, but you knew that already), and it is a great way to get your crafted message in front of people who…

Recently I’ve been receiving a lot of support requests from the same kind of issue, how to improve deliverability of emails from WP Email Capture. I must admit this is a problem I don’t have as I’ve gone through the process before, but if you receive an email from WordPress (such as a password reset)…

Growing a list with a tool such as WP Email Capture is one job, however it can be tricky to keep them interested following the initial sign up, especially if at a later date you wish to promote yourself to them. The best email lists are those that are kept “warm” –  these lists aren’t…

So you now have a list with a lot of people reading your emails, but unfortunately your clickthrough rates are still a bit low, with nobody clicking through to your content. This is only a slight improvement on what you had previously, but in reality if you’re not getting clicks, you’re not getting conversions. Although…