Having an email list is one of the most valuable tools a business can have at their disposal. There is no algorithm, no real rules to play around (beyond the classic “Don’t be evil”, but you knew that already), and it is a great way to get your crafted message in front of people who [read more…]
One of the most popular questions asked for WP Email Capture users is “How to create landing pages” using it. Landing pages – for the unaware – are single purpose pages designed to help drive conversions. They give the users enough information about a product or service to hopefully reassure users and encourage them to [read more…]
Recently we soft launched WP Email Capture 3.3.1 for both free & premium versions. We normally don’t publish blog posts about minor updates, but feel for this one needed a blog post, as it’s a pretty major update. It isn’t a security update, but fixes a pretty major bug – particularly if you use something like Gravity [read more…]
Recently a customer of ours came to us with a problem, they want to use Amazon SES (Amazon’s AWS email sending functionality) to send WP Email Capture emails to them. They were having a bit of bother setting it up, so came up to us see if we could do this. After playing around with our server [read more…]
Today I’m delighted to announce the release of WP Email Capture 3.3! This version adds two new features, both in the free version, as well as the Premium Version. New Feature: HTML Emails! You can now send emails as HTML emails. This will allow you to use links and simple formatting on your emails – [read more…]
Although email marketing is largely focussed on exactly that – email, it is important to look at how you are actually capturing emails. Having a poorly optimised theme can affect signups, no matter what service you use. So what should you look for in a WordPress theme for email marketing? Well, ideally you want a [read more…]
Today, I’m delighted to announce the release of WP Email Capture Premium v3.2.2. This version fixes a huge bug in the Premium Version, so it’s worth upgrading. Meta Data Association Bug A bug was discovered in WP Email Capture v.3.2.1 and below which could have caused incorrect data being associated with the wrong sign up [read more…]
Today I’m delighted to announce the release of WP Email Capture – Akismet Integration version 1.1! This version adds on a new feature to the plugin, as well as made one small change to how the spam is checked. Check All Emails for Spam In the WP Email Capture > Aksimet section, you can now [read more…]
So you now have a list with a lot of people reading your emails, but unfortunately your clickthrough rates are still a bit low, with nobody clicking through to your content. This is only a slight improvement on what you had previously, but in reality if you’re not getting clicks, you’re not getting conversions. Although [read more…]
So your list is getting warm, and you’re beginning to get some much needed traction, however although you are getting increases in subscribers, it’s the same few subscribers that open the emails, and your open rate is dropping. A small drop is normal over time, generally in the early stages of lists, the users who [read more…]